Until recently, most American's didn't think twice about the effects of a smile on one's self-esteem and success. Most self-esteem issues have been centered around hair, face and body. But for many people, a smile is the first feature they notice when meeting someone new. According to a leading clinician and lecture in aesthetic dentistry, "Your smile is like your signature—it's a reflection of who you are. It is definitely one of your biggest assets and should be treated as such".